Risk Assessment: Evaluating Coverage from a Loss Perspective

Adjusters International Disaster Recovery Consulting

Risk Assessment: Evaluating Coverage from a Loss Perspective

Robb Greenspan, SPPA

Although the exercise seems so basic that it often escapes our attention, reviewing loss scenarios with a client or prospective insured can not only help ensure adequate coverage, it can enhance the client-broker relationship as well. What’s more, the risk assessment process provides the broker with a better understanding of the client’s business, enabling both parties to identify and address otherwise unknown exposures.

The objective of risk assessment is, of course, to recognize problems that might be encountered in the event of a property loss. By reviewing specific coverages designed to respond to these...


Sophisticated marketers of today focus on finding solutions to their clients’ key business needs. In no field is this more relevant than insurance, where such solutions not only contribute to a company’s success, they can determine its very survival in the event a disaster strikes.

Veteran adjusting professional Robb Greenspan has been applying this principle for decades and in this issue of Adjusting Today shares his insight on how the broker who uses his or her expertise to identify the myriad exposures modern businesses face and develop a corresponding package of coverage solutions is providing an invaluable service to the client, while at the same time solidifying a business relationship that contributes to the prosperity of both parties.

Our second article addresses another subject of timely significance for insurance professionals around the world. In a talk before a group of leading brokers in the United Kingdom, Ronald A. Cuccaro, president and CEO of Adjusters International, discussed the rising frequency of the multinational loss. These losses transcend national boundaries in their scope, sources of coverage and the parties involved in the settlement. Specifically, he identified characteristics that make these losses unique and difficult to coordinate.

We are pleased to offer both of these informative pieces here.

Sheila E. Salvatore Editor