What's Your Policy Toward Pets? You Need To Have One.
800.382.2468 | AdjustersInternational.com Sheila E. Salvatore, Editor | Editor@AdjustersInternational.com | 126 Business Park Drive | Utica, NY 13502 Copyright © 2019 Rising Phoenix Holdings Corporation.All Rights Reserved.Adjusters International and theAI logo are registered trademarks of Rising Phoenix Holdings Corporation. If you’re a property owner or a business owner, there’s always something new to think about. Until recently, you probably never thought you’d have to consider whether your customers, employees, or commercial tenants could bring their pets on to your location. How things have changed. Enter “pet friendly” into a search engine today and you’ll generate numerous listings of retail outlets, employers, and even dining and hospitality establishments that allow— and even invite — pets to accompany their owners. Some restaurants even add pet fare to their menus. The trend toward pet-friendly business practices is grounded in several factors: • Compared to other retail markets, the market for pet owners and pet-related expenditures has demonstrated strong and stable growth throughout the 21st century, even during the recession of 2008-09. 1 • In metropolitan areas, pet owners reportedly have higher levels of income and education than the general population, making them a desirable market segment. Pet ownership has grown substantially among unmarried and childless adults, a demographic with substantial discretionary spending power. 2 • The pet owner market is highly organized, with vendors of pet care, food, and supplies subsidizing organizations and websites that communicate with millions of pet owners, actively encouraging them to seek each other out and recommend pet-friendly businesses. • Over the past few decades, there’s been a profound change in attitudes toward pets, a reflection of widespread improvements in pet rearing and a growing appreciation for the positive role “companion animals”can play in people’s lives. Sorry cats, dogs rule For most practical purposes, the pet-friendly movement is about accommodating dogs. Dogs are the most common pet in the U.S., comprising about 90 million canines in more than 60 million households that account for nearly half the population of the country. 3 One study claims that dog ownership has jumped 29% in the past decade, far faster than the overall growth in households. 4 Most dogs by nature need to get out of the house and socialize to thrive. House cats, the second largest category of pets in the U.S. 5 , remain indoors for long periods more easily. Cats are, therefore, much less likely to be seen in commercial establishments, although some establishments feature roaming cats as part of their attraction. Other animals — such as birds, reptiles, and domesticated rodents — are even less of an issue for commercial establishments, but it is not uncommon to see a patron enter an establishment with a parrot perched on his/her shoulder or a snake draped around his/her neck. What’s Your Policy Toward Pets? You Need To Have One. Insights forYour Industry ® is published as a public service byAdjusters International, Inc. It is provided for general information and is not intended to replace professional insurance, legal and/or financial advice for specific cases. PROTECTING YOUR PROPERTY ® E01-1017 cynoclub/ shutterstock.com
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